- Our Story
From a Walk-in Closet to a National Brand.
Founded by two sisters, Virtuous Circle has grown from pandemic beginnings into one of Canada’s fastest-growing mental health companies — in just four years.
- ABout us
Who we are
A leading mental health company headquartered in Calgary, Virtuous Circle provides in-person and virtual care across Canada. We believe support should be timely, flexible and deeply human — because life does not arrive in neat appointment windows.
Our clinicians bring evidence-based practice and genuine compassion together, helping clients move forward with clarity and confidence.
- Our Story
The founders story
In 2020. Virtuous Circle Counselling was co-founded by Tiffany and Melissa Petite. Combining Tiffany’s experience as a front line social worker in mental health and Melissa’s business expertise, Virtuous Circle Counselling was born.
Due to the complexities of starting a counselling company at a time with such uncertainty and change, Tiffany began offering online sessions out of her walk-in closet. In just four years, they scaled their bootstrapped and transformed Virtuous Circle Counselling into a brand that showcases the values they are truly passionate about.
“People needed help and couldn’t wait — that still drives us.”
Our Mission
Our mission is to enhance people’s overall lives and help our clients move toward their optimal level of health and wellness. We do this by having conversations that are honest, supportive and authentic.
Our Vision
Our Vision is to promote a community where mental health is prioritized, stigma is eliminated, and everyone has access to the support and resources they need to thrive.
- Core Values
Our Core Values
01
Community Impact
We care and invest in the community we serve.
02
People Centered Care
Our clients are at the center of everything we do.
03
Build Relationships
We build authentic relationships and match our clients with the right fit.
04
Inclusion
Everyone is welcome. The more perspectives we have, the greater we can succeed together.
05
Passion
We are driven in our purpose to facilitate meaningful change in our clients’ lives.
- Our growth
Our growth
- Our Impact
Impact to Date by the Numbers
- Our Approach
Our Unique Approach
Customer Service Driven
Focused on impact
Hybrid Care
In person, virtual sessions
Flexible Care
Extended days & hours
Community Engagement
Fostering connection, growth & healing
Specialty/Niche Services
Sports Psychology, Assessment Services, Play Therapy.
- Contact Us
Your story matters to us.
Get matched with a therapist who’s the right fit.